Morinaga Cola Hi-chew and Canned Pineapple Hi-chew Jr.

In the past, the flavors of Hi-chew Jr. that I've tried have had tiny, tooth-shatteringly hard sprinkles in them that make them too treacherous for me to enjoy. Thankfully, these two flavors of Hi-chew, provided by Tsunami.hk, were sprinkle free!

The yellow package of Hi-chew Jr. is Canned Pineapple flavored, and the small (but not Jr.) black package is Cola flavored. Both of these flavors are on the rare side in the United States, but both are flavors I enjoy.


The candy had a strong pineapple aroma, and as you can see, it was solid yellow instead of white on the outside like normal Hi-chew. It tasted like pineapple, but it was very sweet, which made it more like the canned variety. There were also hints of cherry and tropical flavors, making it quite authentic. A-


Cola had a good cola scent and flavor, but it seemed extra sticky. It may have been my imagination, but there was a slight fizz to this Hi-chew. The caramelly cola flavor was decent, but I've had better cola candy. More fizz would have made this one a winner for me. B

Morinaga website

Morinaga Straberry Daifuku Hi-chew

I don't often blog about traditional Japanese snacks (known as wagashi) for a couple of reasons. First, I live in the United States and they are a bit hard to come by, and second, there's already an excellent blog for that!

Instead, I have to settle for reviewing cheaper candy based on wagashi, like these strawberry daifuku Hi-chew! The real thing is a strawberry covered in red bean past and wrapped in mochi. Here's a recipe for real strawberry daifuku, in case you can't track down the Hi-chew. The real thing is most definitely better.


There was no detectable mochi smell to these candies, just a strawberry aroma. Mochi was just barely present in the flavor, though the strawberry dominated. It was a tart, authentic strawberry, and it was quite good. As with all Hi-chew, the candies had a chewy, almost rubbery texture.

Red bean paste was completely absent from the flavor profile, but despite the failure at tasting like daifuku, it still made for a tasty strawberry candy. It's been a long time since I've had regular strawberry Hi-chew, so I can't say how it compares - I doubt there is much of a difference.

Check out another review at Tasty Japan.

B+

Morinaga website

Morinaga Matcha Yatsuhashi Hi-chew

Today, I received a package from a good friend of mine in Japan. We met in 2005 when she came to my university as an exchange student, and we've kept in touch ever since then. We exchange packages a couple times a year, and if we're really lucky, especially if me going to Japan or her coming to the US isn't in the cards at the time.

Anyhow, she lives in Kyoto and therefore has access to many special edition matcha snacks. This particular Hi-chew flavor is very Kyoto. Yatsuhashi is Kyoto's traditional regional sweet. It's made with rice flour, sugar, and cinnamon and can be raw or baked. The baked kind is good (it reminds me of Cinnamon Toast Crunch), but I especially love the raw variety, as it's soft and doughy like mochi. Kyoto and the nearby city of Uji are also known for matcha, and matcha is one of many possible flavors for yatsuhashi.


They smelled like cinnamon, and had a firmer texture than typical Hi-chew. The matcha flavor was clean, tasty, and quite authentic, though a bit mild. Unfortunately, the cinnamon flavor reminded me of a cinnamon gum instead of the actual spice.

The mochi-like element was great, with a mild rice flavor and good texture. I felt like it was a great approximation of the real thing, and was pleasantly surprised. The only issue was the cinnamon flavor, which felt more like red hots (though not as strong, of course). I'd rather have actual yatsuhashi, but these Hi-chew were very fun.

B+

Morinaga website

Morinaga Watagashi Hi-chew

This candy was sent to me by the lovely Kelly of Tasty Japan! I participated in and won a contest that she held in October, winning this pack of Hi-chew. It got a little bumped around during its long journey from Australia to the US, but arrived in good shape.

This summer, Morinaga put out a line of seasonal Hi-chew flavors, showcasing treats commonly sold in Japanese festivals. This flavor is called watagashi in Japanese, which is pretty much the same thing as cotton candy or candy floss. Here is a review (by Kelly) of another festival flavor Hi-chew, toffee apple.


Cotton candy flavored treats in the US often have a very distinctive sugary and slightly fruity taste. I was a bit surprised when the Hi-chew didn't smell or taste at all like that. Instead, the flavor was more like mild butterscotch with a just a hint of molasses. It was surprisingly rich and caramel-like!

The small sugar crystals inside the chew were crunchy and gave the feeling of spun sugar. The texture of the chew itself seemed a bit softer than normal Hi-chew. It's been a long time since I've had cotton candy, so I'm not sure if it's made differently in Japan or if this candy is just a better approximation of the flavor than I normally experience.

CandyBlog and Pocky Watch also reviewed (and enjoyed) this flavor.

Thank you again, Kelly!

A-

Morinaga website

Morinaga White Peach Hi-Chew

Somewhat recently, Hi-Chew released a series of "World Fruits" flavors, which included this White Peach flavor. The area around Mt. Fuji in Japan is known for white peaches (among other things), explaining the image of Mt. Fuji on the package.

White peaches, according to a little online research, are popular in Asia and less acidic than yellow peaches, which tend to be more popular in the United States. Both types are available where I live, but I haven't had as much exposure to the white variety.

I also noted that on the English Morinaga website, there is a link to a "Massage from the President." Oops.


I was a little surprised at the scent of these, because the candies definitely smelled peachy, but they also reminded me of butter. The flavor was sweet and a little acidic (and a little buttery), and much like a white peach. It was quite juicy, and the tartness intensified with every chew.

These were good, but not one of my favorite Hi-Chew flavors. The flavor was fairly authentic, and certainly different from the taste of a yellow peach. My husband thought much more of them than I did, but for me, there was something just a little off that prevented me from scoring these higher. Maybe it's just peach candy in general.

B

Morinaga Hi-Chew website

Morinaga Ume Hi-chew

This candy called to me; the packaging was so cute that I had to buy it. It's a Japanese explosion with the cherry blossoms, daruma, ume (Japanese plum) flavor, and the fact that it's marketed have the effect of helping students pass their exams.

The package also advertises "sour powder" inside the chew, which makes sense, as ume (especially umeboshi, or pickled plums) are incredibly sour. Umeboshi tend to bring out strong feelings in people, in that they either hate them or love them. The high citric acid content not only results in a sour taste, but some possible health benefits.


As for the candy, it smelled really sour and a little salty, like umeboshi. The outside was a bit sweet and a little plummy, but as I chewed, it got very sour, salty, and juicy. It was so sour that I really was reminded of the real thing, down to the hint of bitterness. It made my eyes water just a little bit.

The innards seemed slightly softer than a regular Hi-chew, and you can see in the picture that the inside is a bit spongy. The sour punch was really surprising, and I think this would be great for plum fans. It wasn't as intense as umeboshi can be, but it's candy, so that's just fine with me.

A-

Morinaga Website (Japanese)

Morinaga Golden Kiwi Hi-chew

Numerous sources have told me that golden kiwis are better than the regular variety, and that this Hi-chew tastes very authentic. However, I have never had golden kiwi, so I have no point of comparison.

I bought these at a Japanese grocery store, and they came highly recommended. I was really impressed with the pineapple flavor, so my hopes were high. Maybe they were too high?


I love that the bars are wrapped in gold foil. It makes them look like little bars of solid gold and reminds me of Fort Knox, as seen in cartoons. They smell strongly fruity. The taste reminded me of strawberry kiwi Starburst, because it didn't taste specifically kiwi. Kiwi was there, but there was something else. That must be the golden kiwi.

The pineapple Hi-chew screamed pineapple; it was dead on. Kiwi is a little harder to pinpoint, but there was just something missing from these. Having said that, they were delicious and I had no trouble eating half the package myself in one night.

B+

Morinaga Website (Japanese)

Hi-Chew Golden Pineapple

The first time I had Hi-Chew, the texture really surprised me. I think I was expecting something less...elastic? Anyhow, once you know what to expect, these are typically fantastic candies with great flavors. The one flavor I tried and didn't like was Watermelon, because it tasted like cucumber. But that's another story.

The packaging here is quite eye-catching and very psychedelic. I'm not sure why they went with such a groovy theme, as pineapple doesn't really make me think of disco and roller skates, but it's attractive nonetheless.

Morinaga is generally spot on with fruit flavors, and they nailed pineapple. These were incredibly juicy and sweet without being overly so, and thanks to the unique texture of Hi-Chew, they don't get stuck in your teeth. Did I mention the candy also smells great? Pineapple is one of my favorite fruits, so it was nice to have it so well done here.

A+

Morinaga Website (Japanese)