Saturday, July 19, 2008

Calpis Softcandy

Calpis Softcandy

Calpis is one of my favorite Japanese beverages. It's a yogurt flavored, non-carbonated soft drink. You can buy it some places in the United States, but they call it "Calpico Water" over here because Calpis sounds like...something else. Apparently, Calpis is short for karada ni pi-su (peace to [your] body), so I'm not sure where Calpico comes from. Anyhow, there are yogurt flavored versions of Hi-Chew and other candies that taste just like Calpis, but this candy was put out by Calpis itself. I'd also like to point out that the package says "CALPIS" soft candy will always be enjoyed by you.

The package is simplistic, but elegant. I suppose that means they're going after a more mature market than Hi-Chew or Pucho. Unfortunately, this soft candy doesn't have a nice texture like Hi-Chew. It is much chewier and stickier, and after chewing for just a little bit, it gets kind of gritty, and that's not pleasant.

On the bright side, the flavor is great and exactly like the Calpis beverage. However, so do other yogurt flavored candies, so I think I will stick to those.

C+

Calpis Website (Japanese)

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