Sometimes, a gum just sounds right from the get-go. Cool Mint + Melon Fresco called out to me in the check out lane, as gums often do, and I answered. I love a good fruity mint, and melon is a great companion for mint. Maybe I wouldn't mind getting paid in this flavor...
For any readers in the New York city area, Trident is doing a bit of exciting non-traditional marketing in Times Square today from 6:30 AM until 2:00 PM. At Broadway and 42nd street, a fleet of taxis will give rides in exchange for a pack of this gum. There will also be celebrity appearances (Bethenny Frankel and Wendy Williams), free samples of the new flavor, and chances to win prizes instantly, or by snatching as many mint leaves in a "Grab for Mint" cyclone booth. It sounds pretty refreshing!
The gum smells like mint, and if I had to nail it down, I'd say spearmint. As I chewed, the melon flavor came out from the sticky center. It was like an extra tart almost honeydew, and it went very well with the mint. The sourness made the melon come off a bit like lime, but it was very subtle.
It's definitely my favorite of the Trident Layers flavors, and it's something I would buy again. The refreshing flavor lasted a very long time (probably around 20 minutes), and the gum had a good texture throughout the chew. If fruity-mint gum is not your thing, you may not like this one, but this gum was really well received by my friends and coworkers when I shared the pack.
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Trident Website
Note: A PR company representative provided information about the promotional event, but I had already tried the gum, and this contact did not influence my review (not that it would have if I hadn't tried the gum). On a side note, I wish cool promotional events took place in the midwest...
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